DDC and IDEO speaks to the leaders of Japanese business

DDC's CEO Christian Bason and the American design- and innovation expert Tom Kelley from IDEO are keynote speakers at the New Business Creation Conference in Japan.

More than 500 Japanese business leaders and representatives of both the government and the public administration are gathered at the conference on 22 January, where the Japanese Ministry of Economy, Trade and Industry (METI), focuses on new growth opportunities for Japanese business.

The Ministry is known for driving the Japanese industry forward after the Second World War to what for decades was known as the Japanese miracle. Japan was one of the fastest growing economies after the Second World War, but today the Japanese growth is less than 2% of GDP, and the government is seeking outside inspiration.

Christian Bason and Tom Kelley are speaking on Creativity, Design and Organization with focus on how design can help to restore growth, innovation and more welfare.

The Danish invitation is an extension of new cooperation agreements between Denmark and Japan on mutually promoting trade, exchange of knowledge, and more research collaborations.