DDC – the Danish Design Center recently asked what challenges the Danish design agencies deem most critical to overcoming in the future. 

47 design agencies responded and painted a clear picture:

• The landscape of Danish design agencies is dominated by many small and a few larger agencies
• In their own words, Danish design agencies often struggle to  make the value they create for their clients clear and fail to seize new opportunities and potentials
• There is a self-perception of Danish design as top tier in the world. In contrast to this, only 20% of the agencies surveyed have more than 70% international customers implying that  Danish design agencies work mostly with Danish companies on Danish solutions

This leaves a few, central challenges:

• How do we change the Danish design business from mainly national to mainly international? And should we?
• How do we create a culture for Danish design agencies that leads to international success?
• How do we mobilize our capabilities and place ourselves at the core of transforming industries and solving societal challenges?