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Analysis: Danish designers, do we have a problem?

25. Mar 2021

Danish design agencies (still) struggle to clarify what value they create for clients. That’s one of the conclusions in a new survey by the DDC. The survey sheds light on the biggest challenges the industry faces.

Analysis

DDC – the Danish Design Center recently asked what challenges the Danish design agencies deem most critical to overcoming in the future. 

47 design agencies responded and painted a clear picture:

  • The landscape of Danish design agencies is dominated by many small and a few larger agencies
  • In their own words, Danish design agencies often struggle to  make the value they create for their clients clear and fail to seize new opportunities and potentials
  • There is a self-perception of Danish design as top tier in the world. In contrast to this, only 20% of the agencies surveyed have more than 70% international customers implying that  Danish design agencies work mostly with Danish companies on Danish solutions

This leaves a few, central challenges:

  • How do we change the Danish design business from mainly national to mainly international? And should we?
  • How do we create a culture for Danish design agencies that leads to international success?
  • How do we mobilize our capabilities and place ourselves at the core of transforming industries and solving societal challenges?

Download the survey (in Danish)

Christina Melander

Program Director

Mail cme@ddc.dk
Phone +45 2946 2922
Social LinkedIn

Any ideas on how to go about this?

Christina Melander is all ears

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