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Decoupling 2030 Lab: Circular Business Models and Product Design

25 October 2023
2 February 2024
Date Oct 25, 2023 — Feb 2, 2024
Time Four full days in the lab: October 25, December 6, January 5, February 2
Event type Course
Price Free
Location DANDY Business Park, Lysholt Allé 10, 7100 Vejle

Need the tools and expertise to accelerate toward a circular future?

In our eight-year program, Decoupling 2030, we help Danish production companies with high sustainability ambitions to decouple their value creation from their climate and environmental impact. We do this through 1:1 expert advice and collaboration in the customized labs where we help companies set priorities, create actionable plans, and develop tailored solutions.

The ‘Circular Business Models and Product Design’ lab is your path to learning how to identify, develop, and implement circular solutions. Working closely with leading experts in sustainable manufacturing, circular economy, innovation, and business development, your company will have a unique opportunity to receive A to Z help building a circular business model, ultimately improving your sustainability profile and competitiveness.

We are looking for Danish production companies in the Triangle Region of Denmark (in Danish known as Trekantområdet) to sign up for the lab.

There will be a total of four full days in the lab: Kickstarting on October 25, continuing on December 6 and January 5, and ending on February 2, 2024.

Fortunately, the lab starts continuously, so if you can’t make it for this one, a new lab will start later (date to be announced).

By joining the lab, your company will:

  1. Expand your knowledge of the principles and methods of circular economy and learn how to apply them in practice
  2. Gain the right expertise and tools to identify and leverage the opportunities of the circular economy in your operations and value chains
  3. Develop the skills to build and implement circular business models and product designs that strengthen your competitiveness and sustainability profile
  4. Network and form new partnerships with like-minded companies on the same journey toward more circular operations.

"This lab is designed to help your company navigate the sustainable transition, develop new value propositions, and strengthen your position within the value chain. Participating in the lab, you will have a clear path to understanding and implementing circular business models and product designs that reduce costs, minimize environmental impact, and create new revenue streams."

Knud Erik Hilding-Hamann

Senior Specialist, Technological Institute

Sign up

Sign up via the formula here or contact Andreas Korntved Mortensen at +45 3151 5284 or email

About Decoupling 2030

Danish manufacturing companies and their value chains are essential to transitioning to a sustainable and competitive society. Our vision is for Denmark to take the lead and show the way for future sustainable production.

The Danish production sector holds enormous potential. Developing sustainable and circular products and collaborating in the value chain creates a better environment and climate, new markets, and lasting competitiveness. That’s why we launched Decoupling 2030 – an eight-year program that helps manufacturing companies with high sustainability ambitions to decouple their value creation from their climate and environmental impacts.

In Decoupling 2030, the sustainable transition is a lever to pursue new business opportunities that strengthen companies’ competitiveness – without harming the planet.

Our goal is ambitious but clear. By 2030:

  • 3,600 Danish production companies have started decoupling and their sustainable transition
  • 650 companies have moved several steps up the sustainability maturity ladder
  • Fifty are fully decoupled.

Read more about Decoupling 2030 here.

Decoupling 2030 is run in collaboration between the Triangle Regionthe Alexandra InstituteDANDY Business Park, Technological InstituteFORCE Technology, and DDC – Danish Design Center.

The Danish Industry Foundation has co-developed and funded the program.

Andreas Korntved Mortensen

Eco Designer

Phone +45 3151 5284
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Do you have questions about the lab?

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