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The Circular Behavior Toolkit

A design-driven toolkit merging circularity and behavioral design. Start your journey with the human factor through these seven tools

With the Circular Behavior Toolkit, we aim to provide businesses, organizations, and design studios with a tangible method for working with behavioral design in the context of a circular economy.

Scroll down to watch a video introduction to the toolkit.

What is this?

The Circular Behavior Toolkit should be considered an introductory tool to the intersecting fields of circular economy and behavioral design. Its purpose is to get you started actively working with the human factor in a circular context.

The toolkit has been created in a design-driven manner, meaning that it has been tested on an ongoing basis and has gone through several iterations to look like it does today.

The version on this site is the first official iteration launched as an open-source tool for everyone (under the CCBY-SA license). We are always happy to receive feedback for further improvement and development (scroll down for contact information).

Who should use the toolkit?

We aim to provide professionals with an overview and an introductory common language around the intersecting topic. It should not be regarded as a comprehensive guide to behavioral design and circular economy, as both fields are complex and require a lot of time and work to become familiar with. But this is our attempt to connect some of the dots between these fields.

"Behavioral science is key to driving circularity. It is all about understanding frictions and difficulties and designing solutions to avoid rebound effects and indirect consequences"

Participant at one of our circular behavior toolkit workshops

The toolkit

The toolkit is open-source and available for free under the CCBY-SA license

The toolkit has the following features:

  • Introductory to circular behavior and how to work with behavioral design in the circular economy context
  • Creating a mutual understanding, mindset, and shared language to work with circular behavior
  • Tangible tools to continue or kickstart the journey of working with positive impact and the human factor
  • Concrete examples of how to work with circular strategies and behavioral economic principles in a business context.

Scroll down to download the toolkit.

How did we create the toolkit?

We developed the toolkit as part of our Circular Behavior Initiative. It aims to turn motivation and potential into tangible actions, primarily focusing on businesses and organizations.

Combining circular economy with behavioral design gives businesses a powerful tool to tackle climate issues while building better and stronger relationships with their users and customers. Therefore, it is essential to know the ethical aspects and direct and indirect rebound effects when working with humans and their behavior.

"Longer lasting products have the potential to present robust economic models for creating products, services, and brand-loyal customers – driving future sales, upgrade, service, and repair. […] In an alternative future, users and products flourish within long-lasting empathic partnerships, blissfully oblivious to the relentless taunts of the capitalist machine"

Jonathan Chapman

Emotionally Durable Design

Watch: Launch of our Circular Behavior Toolkit

Get a brief insight into the background and development and a thorough introduction to applying the toolkit in this video.

Download the entire toolkit

About The Circular Behavior Initiative

With the Circular Behavior Initiative, we aim to combine two complex fields: the circular economy and behavioral design. We are investigating how to apply this intersection to create better businesses, more sustainable users, consumers, and societies—and most importantly, to work towards a regenerative and circular future.

We take a mission-oriented approach to investigating ways to change current consumption patterns and increase awareness of the power of the people and the human factor in a circular economy.

Therese Balslev

Strategic Circular Designer

Phone +45 2960 3869
Social LinkedIn

Do you want to know more or explore the toolkit in a facilitated workshop?

Mia Steentoft

Behavioral Strategist & Project Manager

Phone +45 2883 2105
Social LinkedIn

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