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Book Launch: The Organization Was Set Free

christian bason og sune knudsen
22 June 2023
3:00 – 5:00 PM
Date June 22, 2023
Time 3:00 – 5:00 PM
Event type Talk
Price Free
Location DDC – Danish Design Center
Sign up here

Join us for two inspirational talks as we celebrate the publication of the book ‘The Organization was set free, and the Leadership Had to Be Rediscovered’ by Sune Knudsen and Christian Bason

This event is in Danish

More and more people are questioning the way their work is organized. Are we stuck in the human view and organizational design of the past? Have all the complexity and unpredictability of today made us lose the ability and will to create something better than what used to be? Does the organization’s framework limit our well-being, creativity, and ability to design the sustainable solutions the world demands? In 2020, COO Sune Knudsen and CEO Christian Bason of DDC – Danish Design Center started the process of freeing the organization, meaning everyone was free to choose their personal leader and tasks. 

In a new book, they give their personal account of what it means to lose one’s managerial footing on purpose and find it again in a completely different place – with the human perspective as a guiding star.

Meet Sune and Christian at DDC to celebrate the book’s publication. Buying the book with an author signing at the event will be possible.

Read the book’s introduction in English here.


Participating in the event is free, but sign-up is required due to limited space. Any cancellations must be sent by June 20, 2023, at the latest at

The event is co-hosted with Content Publishing.


15:00: Arrival and network

15:30: Setting free the organization with Sune Knudsen and Christian Bason, DDC

16:00: Leading the way to the self-leading organization with Ghita Wolff Andreasen, Engineer the Future

16:30: Snacks, drinks, and networking

17:00: Thank you, and good evening!

Do you have any questions about the event?

Send Birgitte Lie Suhr-Jessen an email at

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CVR 3699 4126


Dyrehavevej 116
Design School Kolding
6000 Kolding
CVR 3699 4126

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