An outside perspective makes all the difference

Even though the ambition to become a circular business has matured over time, it’s been difficult for Tom Rossau to start the transition.

“The biggest challenge I’ve experienced in the approach to a more circular and sustainable business model is the difference between guessing and actual knowledge. We need as much input from experts as possible to move forward in this process,” says Tom Rossau. 

It didn’t take long for Tom Rossau and his team to benefit from an outside perspective. Shortly after their first workshop, they felt the effect: 

“Two and a half hours after our first workshop, we talked about something completely different from what we’ve talked about the past year, the past five years, actually the past ten years. So it works!” He concludes with a smile.

International requirements for new production methods

Over the next two years, the Green Circular Transition program helps more than 400 Danish small and medium-sized companies develop their businesses in a more sustainable and circular direction. And the ability to transform to a greener way of running your business is vital for our society and for the survival of many companies:

“It’s important that companies become more circular in their production methods, simply because we are running out of materials. At some point in the future, there will be no more of the materials, we’ve previously used in our products. It’s one thing that a lot of companies and citizens are already moving in that direction, but businesses are actually required – by national agencies and international bodies like EU – to rethink the way they produce,” says Julie Hjort, Sustainability Program manager here at DDC.