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Green Transition: An irresistible urge

The past is irreversible.
Let’s make a greener future irresistible

Have you thought about your planet today? While it may not be top of mind in our everyday lives, most of us are aware that our planet is in a state of emergency. We know that we need to change, and we know that we needed to do it yesterday. But taking meaningful action in the face of an emergency can be a staggering challenge. 

At DDC – Danish Design Center, we believe that – when given the opportunity and the capacity – humans are both willing and able to imagine and realize solutions for the greater good.

That is why we bring companies, organizations, educational institutions, citizens, and policymakers together to explore, build and test new solutions that move us towards a greener future. Not just because sustainability is good business, but because meeting human, societal, and environmental needs is good value.

We use design in three ways to meet this opportunity: 

  1. By transgressing borders
    To solve complex challenges, we must work across sectors, national boarders, value chains, and cultures. The best green solutions are systemic and made possible through the collective efforts of companies, consumers, legislators, and the media.
  2. By building capacity
    There are very few quick fixes in the sustainable transition. Instead, we empower and build capacity with our partners to help them work proactively for a green future on their own.
  3. By creating the irresistible
    We can’t build a sustainable future based on obligations, sanctions, and fear. We must make the sustainable future attractive, beautiful, and simple to live in if we want everyone to join us.

Driving the transition through a circular mission

We work mission-based with our three transitions. As for the green transition, our mission is to create an irresistible circular society. The circular economy gives us the tools to tackle climate change and biodiversity loss together, while addressing important social needs. It gives us the power to grow prosperity, jobs, and resilience while cutting greenhouse gas emissions, waste, and pollution.

You can read more about our circular mission here.

Explore our previous and current green transition projects:

Zooming in on:

Circular Cities

Cities are one of the most influential drivers of the circular transition and there is a huge untapped potential for designing future thriving cities. By 2050 close to 70% of the world’s population will live in cities. Cities emit 70% of greenhouse gas emissions and account for 50% of global waste production.

“City governments are uniquely positioned in the transition to a circular economy – they can enable, lead, and involve other key stakeholders from across the public and private sectors, using the wide range of policy levers and measures at their disposal. Ultimately, this is a collaborative transition towards a future of thriving cities that are liveable and resilient, and that use materials according to circular economy principles” – Circular Economy in Cities, Ellen MacArthur Foundation & Arup, 2019

At the DDC, we work with international and Danish cities across the public, private and civic sectors to build circular solutions across the value chain. We believe that the circular transition in cities should strive to be socially inclusive and accessible for everyone. Through design, we facilitate collaboration, co-design, and innovation across partners to pave the way for new circular and inclusive city solutions.

Julie Hjort

Program Director, Green transition

Mail jhj@ddc.dk
Phone +45 2575 8933
Social LinkedIn

Do you want to hear about our green transition projects?

Event

Webinar:
How future scenarios can guide missions

Date October 28, 2021
Time 16:00 – 17:15
Event type Webinar
Price Free
Location Online
Read more and RSVP

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Copenhagen

Bryghuspladsen 8
BLOX, 2nd floor
1473 Copenhagen
CVR 3699 4126

Kolding

Sdr. Havnegade 7
Pakhuset
6000 Kolding
CVR 3699 4126

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