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Green Transition: An Irresistible Urge

The past is irreversible.
Let’s make a greener future irresistible

Have you thought about your planet today? While it may not be top of mind in our everyday lives, most of us are aware that our planet is in a state of emergency. We know that we need to change, and we know that we needed to do it yesterday. But taking meaningful action in the face of an emergency can be a staggering challenge. 

At DDC – Danish Design Center, we believe that – when given the opportunity and the capacity – humans are both willing and able to imagine and realize solutions for the greater good.

That is why we bring companies, organizations, educational institutions, citizens, and policymakers together to explore, build and test new solutions that move us towards a greener future. Not just because sustainability is good business, but because meeting human, societal, and environmental needs is good value.

We use design in three ways to meet this opportunity: 

  1. By transgressing borders
    To solve complex challenges, we must work across sectors, national boarders, value chains, and cultures. The best green solutions are systemic and made possible through the collective efforts of companies, consumers, legislators, and the media.
  2. By building capacity
    There are very few quick fixes in the sustainable transition. Instead, we empower and build capacity with our partners to help them work proactively for a green future on their own.
  3. By creating the irresistible
    We can’t build a sustainable future based on obligations, sanctions, and fear. We must make the sustainable future attractive, beautiful, and simple to live in if we want everyone to join us.

Driving the transition through a circular mission

We work mission-based with our three transitions. As for the green transition, our mission is to create an irresistible circular society. The circular economy gives us the tools to tackle climate change and biodiversity loss together, while addressing important social needs. It gives us the power to grow prosperity, jobs, and resilience while cutting greenhouse gas emissions, waste, and pollution.

You can read more about our circular mission here.

Zooming in on:

Mission 30 for 2030

What do you think a (more) circular Denmark looks and feels like? How are we citizens, consumers, businesses, and scientists in a circular society?

We lack a shared direction for Denmark’s becoming an irresistible circular society in 2030. The shift to a circular society is an urgently needed change. Otherwise, we will not achieve the government’s goal of reducing our CO2 emissions by 70 percent by 2030. But the existing ambitions are not high enough.

That is why we at DDC are launching Mission 30 for 2030. We are in the process of setting a circular direction for Denmark – and enabling us all to act on it.

Read more about the mission

Explore our previous and current green transition content:


Designing Your
Circular Transition

One toolkit, eight tools. Our circular toolkit kickstarts your transition

Try the toolkit

Julie Hjort

Program Director

Phone +45 2575 8933
Social LinkedIn

Do you want to hear about our green transition projects?

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