Skip to content

Green Transition: An Irresistible Urge

The past is irreversible. Let’s make a greener future irresistible

Have you thought about your planet today? While it may not be top of mind in our everyday lives, most of us know that our planet is in a state of emergency. We know that we need to change, and we know that we needed to do it yesterday. But taking meaningful action in the face of an emergency can be a staggering challenge. 

At DDC, we believe that – when given the opportunity and the capacity – humans are both willing and able to imagine and realize solutions for the greater good. That is why we bring companies, organizations, educational institutions, citizens, and policymakers together to explore, build and test new solutions that move us towards a greener future. Not just because sustainability is good business, but because meeting human, societal, and environmental needs is good value.

We use design in three ways to meet this opportunity: 

  1. By transgressing borders
    We must work across sectors, national borders, value chains, and cultures to solve complex challenges. The best green solutions are systemic and made possible through the collective efforts of companies, consumers, legislators, and the media. We do this in projects like REFLOW, DESIRE – New European Bauhaus, and our mission to design the irresistible circular society.
  2. By building capacity
    There are very few quick fixes in the sustainable transition. Instead, we empower and build capacity with our partners to help them work proactively for a green future on their own. We’ve seen businesses like lamp designer Tom Rossau, refrigeration company GRAD, and retailer REMA 1000 do it, and talked to several others about their circular transition.
  3. By creating the irresistible
    We can’t build a sustainable future based on obligations, sanctions, and fear. We must make the sustainable future attractive, beautiful, and simple to live in if we want everyone to join us. We’re working alongside +150 other actors to do this in the EU New European Bauhaus project DESIRE.

Driving the transition through a circular mission

We work mission-oriented with our three transitions. As for the green transition, our mission is to create an irresistible circular society. Our lighthouse project in realizing the mission is our 30 for 2030 initiative. By defining ten actions all organizations and humans need to take and consider with 30 partners, we aspire to set a shared circular direction and enable our partners to act. 

Because the circular economy gives us the tools to tackle climate change and biodiversity loss while addressing critical social needs. It gives us the power to grow prosperity, jobs, and resilience while cutting greenhouse gas emissions, waste, and pollution.

Explore some of our previous and current green transition content:


Designing Your
Circular Transition

One toolkit, eight tools. Our circular toolkit kickstarts your transition

Try the toolkit

Meet our colleagues working on our sustainable and circular projects and mission:

Can’t get enough of design and innovation? We hear you. And we have you covered.

Sign up for our newsletter to get the latest from our world delivered straight to your inbox.

Sign up for the ddc newsletter


Bryghuspladsen 8
BLOX, 2. floor
1473 Copenhagen
CVR 3699 4126


Dyrehavevej 116
Design School Kolding
6000 Kolding
CVR 3699 4126

Unless otherwise stated, all content on this website is presented under the Creative Commons Attribution License.