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Design Delivers 2018: How Design Accelerates Your Business

30. Oct 2018

Design has a positive impact on the bottom line of Danish companies that use design strategically. That’s the conclusion in a major survey mapping how Danish companies use design

Analysis

In 2016 and 2018, DDC, the Confederation of Danish Industry (DI), and Epinion mapped the use of design in Danish companies. A total of 802 companies participated in the 2018 survey that shows how design is considered a valuable strategic tool for many companies, but also highlights the need for more in-depth knowledge of how design is being used in Danish companies.

79% express that design strengthens their brand

Key takeaway

Design Delivers 2018

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