Christina Melander

To me, the digital transition is a question of values rather than digital technologies. I’m dedicated to ensuring we put humans at the center of the digital transition – specifically in designing digital business models, products, and services.

I have worked at the intersection of strategic design, business development, and innovation for over 20 years. I have developed programs and projects in the design field and across industries, advised at a policy level, and implemented strategy and policy.

I’m an experienced design leader, speaker, and facilitator. I genuinely believe in the power of co-creation, collaboration, and cross-sector partnership to build a better future. Think about it. If we can’t imagine a better future – together, how should we be able to design for it?

I’m the President of the European Design organization BEDA and part of the Think Tank for Design, the Danish Design Council.

Contact me if you have any questions about our digital transition work, the Digital Ethics Compass, or the Danish design DNA.

Title in Danish: Direktør for digital omstilling